Science journalism, arguably like journalism itself, is a dying field. CNN slashed its entire science department. BBC cut a quarter of its science reporters. Yet, according to the video below, the challenges of science journalism are perennial.
From the beginning of time, science has been viewed as something for the elite only. And in the advent of media and informing the public, it continued to be viewed in a similar way: something only a few people could understand. Science is constantly misrepresented in the news. It is already difficult enough for a journalist, who might not be trained in a particular field, to understand it and reduce it to the terminology of eighth-grade English. Sometimes events are only reported if they are thought to be game-changers, overthrowing long-held theories like Darwinism or climate change. The incremental nature of science is not understood. Scientists are portrayed as people who can never agree. Misconception abounds.
The video ends with the vague statement that changes need to be made to save science journalism.
This is true. And these changes need to take place in the way that people view science.
In the above video, Elinor Bartle, a science journalist, says that the field is valuable because it serves as a bridge: it popularizes science. It explains scientific topics in an enthusiastic ways, ways in which scientists are unable to do themselves.
Any other section of a newspaper is written in this same style. Because people care about business and international affairs and what is going on in the local beat. Why not science as well?
The change needs to begin at the educational level. The challenge lies in making people understand from an early stage that, whether they personally are interested in science or not, whether they want to understand it or not, that it influences their lives every day. And if they have opinions on a wide variety of social and political topics, science should be among those topics.
In high school, I was required to conduct an independent scientific research project. Though my preferred career path - journalism - is far from science, I was left with an appreciation of how important science is, how my project (which dealt with the negative effects that iPods have on hearing in teenagers) influenced my everyday life. It is not what I want to do every day, but I still recognize that it is important. This is the change in attitude that needs to be seen in order for the survival of science journalism.
The American Association for the Advancement of Science gives out annual awards for excellence in science journalism. In 2010, Richard Harris of NPR won a Kavli Science Journalism award for a series that challenged initial estimates of the damage of the Deepwater Horizon oil spill. Deepwater Horizon was and arguably still is a hot-button issue; one can simply talk to a Gulf Coast resident or business owner to be assured of that. Without the work of Harris and his colleagues, and those who read his work and took action, the scale of the catastrophe might not have been realized for some time.
In this instance, understanding the science of the matter isn't the most important part of the issue. People will read an article about the Gulf Coast because, to understand how much money they will be making in the year or what will happen to their family tomorrow, they need to learn about the science behind an oil spill. Science is important because it affects us; it has become personal; in fact, it has always been personal. It isn't a matter of being intelligent; it's a matter of being informed. It's a matter of understanding the complex interplay of science, economics, history, culture, and politics to live one's daily life at a higher quality.
Therefore, I don't think that science journalists need to convince the public that science is important. Whether they actively realize it or not, this is a fact that they already know. The challenge is in forcing people to apply that knowledge to greater understanding and political and social action.
And once they do, I believe that they will find they have opinions and problems with how the system is conducted. The bias in the media on what topics are covered. The way that scientific institutions frame what they are doing. Just as journalism does for every other field, it must hold the system accountable. In the below video, science journalist Jean-Marc Fleury describes the necessity of this reporting.
Just like any other issue given attention in the media, I believe that science is a field whose value must be engrained in the population from the beginning: both in terms of its significance on its own but also its policy and day-to-day implications. In this way, journalists will eventually stop having to "sell" science in the media; like journalism itself, stories on science will be printed because they are important enough to sell themselves.